The Copywriting Cheat Sheet for Affiliate Owners: 10 Rules for Creating Messages That Sell

People care about themselves. Not You.

You can use this concept in your selling to amazing effect.

Most people are also terrible listeners. They love to talk and think about themselves. For better or worse, this is human nature. By understanding it, you can use it to your advantage. Thats where copywriting comes in.

The words you use matter... a lot.

You will develop better relationships, better manage your team, and “wow” your clients by focusing on THEM instead of yourself. This is also how you will capture and keep your audience’s attention when you develop your marketing: Focus on them and what they want.

This is the fundamental rule of sales and is severely ignored and/or misunderstood.

In sales, your goal is to figure out what your prospect wants so you can then help him or her get it through your product. Yet, most salesmen—and businesses—take a “look at me” approach in which they put the focus on their product or service instead of the prospect’s needs, wants and desires. This is a grievous error.

How to apply this principle: When you write, write to your prospect. When you speak, put the focus on others, when you sell, ask questions and find out what THEY want… then show them how they will get it through your product.

Grab "The Copywriting Cheat Sheet for Affiliate Owners: 10 Rules for Creating Messages That Sell" and improve every piece of copy in your business. Improve your sales presentations to new clients, your video marketing, your emails to prospects and clients alike, and every other place where you are communicating your message.

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